More Than Points

For fun, I registered More Than Points with www.quantcast.com to understand who the readers of this blog might represent.

The results were not surprising as frequent fliers:

• a largely male audience
• an older age group
• no kids
• above-average income
• graduate degrees

Older males without kids in households with good income, and a good education. Traveling is apparently not conducive to having kids, but you can make decent money if you’re willing to make the sacrifice. Most folks who currently travel have also had the time and money to spend on a higher education - perhaps we are doing it to pay off the loans :-)

Data is good.