More Than Points

I’m inclined to believe some judicial rounding took place when aggregating these survey results, especially since the purpose of the webpage is to attract advertisers. Still impressive.

Admiral Club Demographics:

• Men. (78%) Women. (22%)
• Affluent. Report an annual HHI greater than $250,000 (41%); Net worth $1 million+ (56%)
• In the prime of their life. Between the ages of 21 and 49 (44%)
• Spouses. Married (74%)
• Parents. Have children (40%)
• Leaders. Senior Management (24%); Owners (12%); CEOs (12%)
• Well-traveled. Spent $5000+ on hotels for business (68%)
• Breadwinners. Single-earned income household (55%)
• Real Estate Owners. Own real estate investments (81%); Own second home (38%)
• Investors. Own Stocks/bonds/mutual funds or Money Markets (85%);
• Spent $400,000 in real estate investments in past year (24%)
• On the go. In past year spent $5,000+ on dining (51%) or $3,000+ on entertaining out (83%)
• Big Spenders. In past year spent $10,000 on vacations (37%); Spent $3,000+ on jewelry/watches (41%); Spent $40,000+ on an automobile (58%); Plan to spend more on luxury items (somewhat likely or highly likely) in next year than last year (70%)

*SOURCE: 2005 Celebrated Living Online Reader Survey based on responses from 5,039 Admirals Club members. AC 1/24/06

So, where do you fit among your fellow flyers? It’s apparent that some flyers are well compensated for the road warrior lifestyle.

UPDATE: A colleague has pointed out that Celebrated Living is a magazine that is provided in the front seat pocket in Business and First class only – there’s your bias.